Mitchell Ratchik – Creative Director
Mitchell Ratchik – AD/CD
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jetBlue

jetBlue – Happy Jetting

 

Happy Jetting with JetBlue! – In 2000, JetBlue brought humanity and optimism to air travel. But in 2008, the airline industry took a turn for the worse. Pessimism replaced optimism and now, more than ever, people hated flying.

With these challenges in mind, we decided it was time to take JetBlue out of the flying business altogether and start a new business, called Jetting.

Project Roles
Creative Director/Art Director, Copywriter, Illustrator, Type Designer

Company
JWT

Skills
Art Buying, Art Direction, Copywriting, Adobe Creative Suite, Design, Client Presentations, Mentoring, Team Management

Media
Advertising, Brand Films, Branded Content, Case Study Videos, Themed Environments, Viral FilmsProject IndustriesAdvertising, Lifestyle, Travel/Tourism

 

THE JETTER'S GUIDE TO JETTING

While other airlines fly, only JetBlue jets. To show the difference we made a book called the “Jetter’s Guide To Jetting”
that demonstrates the ins and outs of the Happy Jetting Movement.