Mitchell Ratchik – Creative Director
Mitchell Ratchik – AD/CD
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CITI

CITI – 200 YEARS CITI

 

CREDIBILITY THROUGH HISTORY
In 2012, Citi turned 200 years old. But rather than a cake with 200 candles, they wanted global advertising celebrating their two centuries of achievements. Not just to look back, but to provide people with a sense of stability – the bank has been through tough times before, but it’s still strong and stable. We responded by creating Citi 200, a multiplatform campaign with a unified look and feel that made it all hang together (both globally and with other Citi campaigns), while still giving diverse regional markets the opportunity to localize the work. There were hundreds of executions, a small sampling of which you can see below.

Project Roles
Creative Director/Art Director, Copywriter

Company
Publicis, NY

Skills
Creative Direction, Art Direction, Copywriting, Adobe Creative Suite, Design, Client Presentations, Client Management

Media
Advertising, Brand Films, Branded Content, Anthem

Project Industries
Financial