Mitchell Ratchik – Creative Director
Mitchell Ratchik – AD/CD




In 2005, Yahoo! Music became the first major online music service to provide unlimited downloads for just $5 a month. This was HUGE! So we collaborated with dozens of artists, from Green Day to Jay-Z to showcase just how huge this really was.

This integrated campaign included TV, print, outdoor, digital, as well as major live events including a surprise Shakira concert in Times Square and a series of exclusive star-studded parties during the MTV VMA's in South Beach.

With the help of this campaign, Yahoo! Music became the #1 music site in terms of audience reach by 2007.

Directed by: Smith & Foulkes of Nexus
Illustrated by: Craig Robinson – Tiny Bops

Ogilvy & Mather, NY

Project Roles
Art Director, Designer

Conceptual, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Buying, Art Direction, Brand Strategy, Broadcast, Environmental, Storyboarding

Advertising, Viral Films, Online Commercials - Video, Social Media Content, Pre-roll, Online, Banners, Print

Project Industries
Music, Digital Services