If you know me then you know I’ve been practicing Iaido for the past 15 years. It’s a labor of love. I created an entirely new visual identity as well as handle all of the schools marketing, including social media and website.
In 2017 I helped transform the school (which is over 50 years old) into a 501-c(3) Not-for-Profit organization. I am currently the acting president of the board as well as being a senior instructor.
Creative Director, Art Director, Type Designer, Website Designer
Art Direction, Conceptual, Design, Type Design, Creative Direction, UI/UX
Martial Arts, Non-Profit
The RSR organization needed serious help, multiple different sites all communicating something different. Every region was acting independently. With a coordinated effort I was able to convince the regions (USA, Europe and Asia) that there should be one RSR website. Using the template from the NYBA site to create one international site, shared across all the different regions (translated into 10 languages!!!) This was no small task!