WHEAT THINS – DO WHAT YOU DO
I was hired to create a viral campaign for Wheat Thins – what better way than to call out Seth McFarlane of Family Guy, who claimed he’d never do any corporate advertising. Which was obviously not true, so we reapproapriated the CoolwHip bit for wHeat Thins!
Creative Director/Art Director, Copywriter
Art Buying, Art Direction, Copywriting, Adobe Creative Suite, Design, Client Presentations, Mentoring, Team Management
Advertising, Brand Films, Branded Content, Case Study Videos, Viral Films
Advertising, Lifestyle, Packaged Good, Consumer
Wheat Thins – Stephen Colbert Sponsortunity
The client sent us the "RULES" we shared those with Stephen Colbert, the rest is history.
Welcome to the future – Colbert Sponsortunity. This is the longest segment Stephen Colbert has ever done on a single product.
2012 D&AD, Yellow Pencil
2012 Cannes, Gold Lion