Mitchell Ratchik – Creative Director
Mitchell Ratchik – AD/CD
Lenovo-Logo.jpg

LENOVO

LENOVO – THE WORLD’S BEST ENGINEERS

 

The engineers at Lenovo don’t just test, they torture test! From the world’s best engineers come the world’s best laptop – Introducing the Lenovo Thinkpad. This was the brand launch campaign for Lenovo who acquired IBM’s Thinkpad’s.

Agency
Ogilvy & Mather

Project Roles
Art Director, Copywriter, Creative Director, Designer

Skills
Conceptual, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Buying, Art Direction, Brand Strategy, Broadcast, Cat Herding, Content Strategy, Copywriting, Creative Direction, Creative Strategy, Digital, Environmental, Storyboarding

Media
Advertising, Viral Films, Online Commercials - Video, Social Media Content, Pre-roll, Online, Banners, Print

Project Industries
Technology, Retail, Consumer