SEMA MASH (UNBRANDED) – NOVO NORDISK
BUBBLE TROUBLE – MAFLD and MASH are serious diseases that suffer from very poor public awareness and consequently, poor testing and widespread missed diagnoses. People are ignorant. But this doesn’t stop liver disease from progressing. We need people to realize that they are, in fact, oblivious to their liver health and it is critical for them to get tested.
EARLY WARNING (UNBRANDED)
There is woefully poor awareness of MASH. This campaign takes inspiration from old war propaganda posters to make straight-to-the-point public service announcements. I had a lot of fun designing these.
MR. LIVER (BRANDED – PATIENT)
To raise awareness for liver disease we introduced Mr. Liver – an informational mascot/guide to for the general public – taking inspiration from the marvel character Ms. Minutes from the Loki TV series.
We would even create a talk show where an animated or puppet Mr. Liver would interview patients who have gotten screened and share their stories.
